Everything changed. In Brazil, one of our most traditional celebrations, the June Festival, couldn’t happen
the way it always did. The bonfires, music, and especially the “Correio Elegante” had to move online.
the way it always did. The bonfires, music, and especially the “Correio Elegante” had to move online.
But not for Burger King. Where there’s fire, there’s BK.
That’s when we had an idea: to bring the most iconic element of the Festa Junina — the Correio Elegante — to life in the only possible medium: the internet. We launched the famous online version, and it was a complete success.
Role: Creative Concept, Lead Art Direction & Strategic Implementation.
I was responsible for the initial creative conception and full art direction. This project was a proactive initiative, personally pitched and approved by the client, then executed and implemented under my leadership.
Client: burguer king
Agency: ginga
Art Director: mayara moreira
Copywriter: natalia paixão
