Everything changed. In Brazil, one of our most traditional celebrations, the June Festival, couldn’t happen the way it always did. The bonfires, music, and especially the “Correio Elegante” had to move online.
But not for Burger King. Where there’s fire, there’s BK.
That’s when we had an idea: to bring the most iconic element of the Festa Junina — the Correio Elegante — to life in the only possible medium: the internet. We launched the famous online version, and it was a complete success.
My role in this project was end-to-end: from shaping the concept, presenting and defending it, to directing all the art execution.
Creative director: Tulio Tavanielli
Copy: Natália Paixão
Art director: Mayara Moreira
Agency: Ginga
Client: Burger King
Copy: Natália Paixão
Art director: Mayara Moreira
Agency: Ginga
Client: Burger King
