Bravoz: Ubuntu @ Bradesco
The Vision Bravoz is a multi-platform initiative by Bradesco designed to amplify Black excellence across art, music, and entrepreneurship. For Black Awareness Month, we launched the second season with the short film "Bravoz Ubuntu: I am because we are". The goal was to move beyond a seasonal campaign, creating a powerful cultural movement that centers Black voices as the protagonists of their own narratives.
The Vision Bravoz is a multi-platform initiative by Bradesco designed to amplify Black excellence across art, music, and entrepreneurship. For Black Awareness Month, we launched the second season with the short film "Bravoz Ubuntu: I am because we are". The goal was to move beyond a seasonal campaign, creating a powerful cultural movement that centers Black voices as the protagonists of their own narratives.
The Creative Leadership I led the creative team to ensure absolute visual and conceptual consistency across the entire project. My role was to bridge the gap between high-level brand strategy and authentic artistic expression. Beyond the graphic systems, I collaborated closely with the film production team, directing the visual narrative and aesthetic flow to ensure that the "Ubuntu" philosophy was felt in every frame, far beyond just the design assets.
Role: Creative Direction, Visual Systems & Film Production Oversight.
I led the creative team to ensure visual consistency across all touchpoints. Beyond the graphic assets,
I collaborated closely with the production team to direct the aesthetic and narrative flow of the films.
I led the creative team to ensure visual consistency across all touchpoints. Beyond the graphic assets,
I collaborated closely with the production team to direct the aesthetic and narrative flow of the films.
Client: bradesco
Agency: publicis
creative director: mayara moreira
