Tina Turner: A Journey into the Future @ MIS SP
The Vision To celebrate the Queen of Rock’s first-ever exhibition in Brazil, we didn't just want to look back — we wanted to point forward. Entitled "Tina Turner: A Journey into the Future", the exhibition at MIS (Museum of Image and Sound) was designed as an immersive odyssey, blending never-before-seen photography with rare audiovisual archives to cement her legacy for a new generation.
The Creative Leadership As Creative Lead, I steered the entire project’s ecosystem. I was responsible for the strategic Naming, creating a narrative that bridged her past with her futuristic aura. Beyond the visual identity, I oversaw the Scenography Design, collaborating closely with architects and production teams to ensure the physical space vibrated with the same power and soul as Tina herself.
Role: Creative Direction, Naming & Exhibition Design Oversight.
I led the full creative cycle, from the exhibition's naming to the visual identity.
I also personally supervised the scenography team to ensure the concept was flawlessly
translated into the physical space.
I led the full creative cycle, from the exhibition's naming to the visual identity.
I also personally supervised the scenography team to ensure the concept was flawlessly
translated into the physical space.
Client: MIS - Museu de arte e som de são paulo
Agency: MOOC
Creative director: Mayara moreira
Copywriter: carol souza
