BK + Toddy: The Ultimate Mashup
The Challenge How do you combine two bold icons like Burger King and Toddy? The goal was to launch a partnership that didn't just sit on the menu, but took over the digital conversation. We needed to blend the "flame-grilled" irreverence of BK with the nostalgic energy of Toddy to create something unmissable.
The Challenge How do you combine two bold icons like Burger King and Toddy? The goal was to launch a partnership that didn't just sit on the menu, but took over the digital conversation. We needed to blend the "flame-grilled" irreverence of BK with the nostalgic energy of Toddy to create something unmissable.
The Strategy We leveraged the core assets of both brands to create massive digital noise. By designing a visual language that felt native to social media, we turned a product launch into a cultural moment. The result? A campaign that broke through the clutter and peaked at the Top Trends on X (Twitter), dominating the organic conversation for days.
Role: Creative Ideation, Client Pitch & Lead Art Direction.
I was responsible for the entire creative process, from initial ideation to the strategic pitch and defense. Beyond the conceptual phase, I led the full art direction and visual execution of the project.
Client: burger king
Agency: ginga
Art Director: mayara moreira
Copywriter: victor capato
WINNER - SMARTIES LATAM 2018
WINNER - Mobile Booster - Mobile Social
Shortlist - Mobile Video
Shortlist - Mobile Social
Shortlist - Product/Service Launch
