This is a project that I have a special affection for, after all, being alongside such talented women with the purpose of presenting and highlighting other women to the world is something that deserves to be highlighted.
This is a SEDA project that was born in BR as a visual and strategic project, and then unfolded in the UK. Its purpose is to highlight women in different areas (cooking, music, fashion) in an aspirational way for girls who follow the SEDA brand.
Role: Lead Art Direction, Visual Identity & Motion Design Systems.
I designed the core visual identity that steered the entire project. From graphic assets to the aesthetic direction for film and motion design, I ensured every frame followed a cohesive and powerful creative vision.
