Flying Fish @ Lollapalooza
The Challenge Ambev needed to launch Flying Fish — its newest beer — at one of Brazil’s most iconic festivals. The goal was to move beyond traditional activations and promotional giveaways, becoming an integral part of the crowd’s visual and sensory experience. Flying Fish is the ultimate drink for those seeking the unconventional, and the visuals had to reflect that.
The Strategy By creating a genuine connection between the festival lifestyle and the brand, we positioned Flying Fish as a standout name at Lollapalooza. We turned consumption into an aesthetic asset, making the brand a facilitator of the moment rather than just a logo on a screen.
Role: Creative Concept, Ideation, and Art Direction.
I participated in the entire creative process, from the initial ideation and client pitch
to the final visual execution and art direction oversight.
Client: AMBEV I Flying FISH
Agency: TBN - The buzz now
Art Director: mayara moreira
Copywriter: cauê azevedo
I participated in the entire creative process, from the initial ideation and client pitch
to the final visual execution and art direction oversight.
Client: AMBEV I Flying FISH
Agency: TBN - The buzz now
Art Director: mayara moreira
Copywriter: cauê azevedo
