Ambev needed to drop Flying Fish into one of Brazil’s most intense festivals. The challenge? Don’t just be another brand handing out trinkets. We had to become part of the crowd’s visual and sensory experience. Flying Fish is the ultimate hybrid—the freshness of juice with a beer base. It’s the drink for those who refuse to stop.
Our strategy was to turn consumption into an aesthetic asset within Lollapalooza. We built a genuine connection between the festival lifestyle and the product, positioning the brand as a facilitator of moments rather than a static logo on a screen.
My role: I was involved end-to-end—from shaping the concept to the strategic defense, ensuring every piece of art delivered the energy and fluidity that Flying Fish stands for.
Client: AMBEV I Flying FISH
Agency: TBN - The buzz now
Art Director: mayara moreira
Copywriter: cauê azevedo
Client: AMBEV I Flying FISH
Agency: TBN - The buzz now
Art Director: mayara moreira
Copywriter: cauê azevedo
